Tuesday, 5 January 2010
What good is an advert if customers don’t remember it?
At Freestyle, we were pleased to get the results of two independent surveys, recently carried out on behalf of two leading industry magazines that prove what we’ve always suspected – our ads are memorable!
Farmers Weekly is the leading publication for the agricultural sector and ‘Caterer & Hotelkeeper’ is... you’ll not be surprised to hear...the leading title for the Catering market.
Freestyle’s advert for Amazone came out top for recall and our advert for Lincat came a highly respectable 3rd with 87% recall.
“We don’t do ‘Ad man’s ads’ at Freestyle” comments MD Ed Watson, “It’s worth remembering that ads do need to stand out...but they have to be memorable for the right reason. We can all remember zany ads that make us laugh or shock us, but it’s the client that’s footing the bill and it’s no good if customers remember the ad but not the message or client! We know that our ads contribute to clients’ business effectiveness and we’ll continue to make our ads unexpected, yet relevant.”
Call us and we’ll weave our magic for you.
Farmers Weekly is the leading publication for the agricultural sector and ‘Caterer & Hotelkeeper’ is... you’ll not be surprised to hear...the leading title for the Catering market.
Freestyle’s advert for Amazone came out top for recall and our advert for Lincat came a highly respectable 3rd with 87% recall.
“We don’t do ‘Ad man’s ads’ at Freestyle” comments MD Ed Watson, “It’s worth remembering that ads do need to stand out...but they have to be memorable for the right reason. We can all remember zany ads that make us laugh or shock us, but it’s the client that’s footing the bill and it’s no good if customers remember the ad but not the message or client! We know that our ads contribute to clients’ business effectiveness and we’ll continue to make our ads unexpected, yet relevant.”
Call us and we’ll weave our magic for you.
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