Project Description

Freestyle was asked by the Lawn Tennis Association (LTA) to create and promote a Nottinghamshire pilot tennis initiative project jointly funded by Sport England, LTA and Nottingham City Council.

The aim of the project was twofold – firstly, to get more families on court at their local tennis club with the help of a trial offer at participating clubs throughout the County. Secondly, to get more single people in designated city areas, fit and active and interested in playing tennis in their local community – ‘no court required’.

Branding for the campaign including a totally new website and marketing support material for each participating club was created and launched to coincide with the return of the two WTA and ATP pre Wimbledon grass court tournaments to Nottingham.