Client

Brief

Lincat was established in 1971 as a manufacturer of light duty catering equipment but by the late 90’s had a product offering that covered the whole market. Perception had lagged behind reality however, and Freestyle Marketing Communications were briefed to develop advertising campaigns which communicated the strength of the Lincat product offering.

Lincat’s ads are consistently seen as amongst the most effective in the catering press and the brand is now recognised as one of the leading suppliers of catering equipment in the UK

Results

Out of all the ads in Caterer & Hotelkeeper magazine, the ‘dishwashers ‘advert was ranked second for recall, only beaten by a dps from a property company.