What better way to celebrate the start of Spring than with four new accounts? Here at Freestyle, we’ve got a long history of providing clients with more than just beautifully crafted words and pictures, we work alongside them to provide a joined-up creative strategy that can be used across many platforms.


Our recently launched corporate identity and branding project for Aspin is one such example. A stunning new Aspin logo was just the start of the journey. Having developed comprehensive brand guidelines it was time to implement our work across a range of marketing collateral, from newsletters to signage and trade press advertising to digital marketing. Everything centred around the development of Aspin’s ‘four pillars’ concept. Segmenting their service offerings to be more easily understood by specifiers and customers in both public sector and commercial organisations alike. The all-new marketing collateral was used as a platform for growth to make the company more attractive to customers and the service offerings clear and concise.


In partnership with Nottingham based marketing agency V Formation, scientific research charity Frame (Fund for the Replacement of Animals in Medical Experiments) briefed Freestyle to conduct a brand refresh that eventually resulted in a complete overhaul of the charity’s marketing collateral. From a lovely new mobile responsive website to generate more efficient giving, through to press advertisements and eDMs, all centred around a comprehensive set of brand guidelines developed with the charity’s future growth in mind.


Shedding new light on Oshino Lamps U.K.’s marketing collateral was no easy task. With a strong corporate identity already in place and strictly monitored from Head Office in Japan. Freestyle developed a series of product marketing brochures, catalogues and mailers with a consistent look and feel for each of their specialist lighting sectors. From Aircraft lighting through to Signage and LED displays, Oshino U.K. now has consistent branding across its printed collateral and into its digital marketing platforms and website.


Excellerate BioScience Ltd, one of Nottingham’s emerging BioScience companies, based at MediCity, put its faith in Freestyle to advise on marketing and the development of a mobile responsive website as part of its ambitious growth plans. Building on an existing corporate identity the web development team at Freestyle designed, built and turned around the project within a month, to meet the tight deadline imposed by the client. The website was successfully launched on time and on budget. It was used to support the client’s keynote presentation at a major BioScience conference in the U.S. in February 2018.