Project Description

Nottinghamshire-based Mansfield Sand has been providing a wide range of innovative, high quality sand based products for sport, landscaping and industrial uses for over 150 years. Its core sporting products Fibresand, Fibrelastic and Fibre Reinforced Rootzone, are used in a variety of applications from football and rugby pitches, to show jumping arenas and horse racing courses. Despite its products being used in a number of prestigious sporting venues, including Premiership football club stadiums, Mansfield Sand needed to raise its profile with key decision makers. In addition, the company wanted to promote the different facets of its business and the different industries in which it operates, such as equestrian, rugby, football and golf.

Freestyle was tasked with raising, and maintaining, awareness of the Mansfield Sand brand and its products, especially Fibresand and Fibrelastic. In addition, the ongoing campaign aims to position Mansfield Sand as a leader within its market and raise visibility of the brand over and above its main competitors. This has been achieved through a combination of traditional PR, social media and a sustained advertising campaign.

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Case Study